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102 oppositional, xvii Culture Jammer's Campaign Head- quarters, three 1 society jamming: assertiveness coaching workshop for, 145-155 as immediate action, 129-136 as moral vital, xv residing in the second and, 106 manifesto of, 128 overviews of, xvi-xvii, 1 one 1-1 thirteen practitioners of, xi-xii, 111-112 in innovative continuum, 99 social potential of, 135-136 as stopping the flow of spectacle, 107 "tradition of simulation," forty six Culture Trust, one 14 "reduce," one hundred seventy five cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, one zero five writings of, 102-103, 104, 106, 214 Declaration of Independence, 66 Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 "democracy of untrue wish," 104 260 Index Denver, Colo., 194 Denver, John, 34 "depatterning" experiments, 19 depression, 9, ten derivatives, 93 derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 discovering to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), 6 Diana, Princess, 39-40 Diesel denims, 23 Diet for a Small Planet (Lappe) ,172 immediate action, 129-136 obtaining leverage details for, 130-131 pincer system for, 134-136 subvertising as, 131-132 tv and, 133-134 disinformation, 24 Disney, 186, 193 dissociative diseases, 44 distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, 25 Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 feeding on diseases, 73 ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of thoughts, 9-27 promotion and, 18-21 environmental movement of the intellect and, 26-27 erosion of empathy and, 22-23 info overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological ecosystem and, one three noise and, 13-15, sixteen psychological ailments and, 9-10 quantifying outcomes of mental pollution on, 16-17 unreality and, 21-22 economics, see world-wide financial state "eco-rage," 141 eco taxes, 181 education, 189 Eisner, Michael, 140 electrical energy meters, one hundred thirty Elgin, Duane, 169 "emoticons," forty six empathy, erosion of, 22-23 Enrages, 213 environmental problems, xiv, 1 3, 26, 82, 203 lecturers and, 115-1 sixteen ecological economics and, 86-90 Nobel Prizewinners' warning about, 201 radical options wanted for, 112 environmental foyer, 153 environmental movement, xi for mental pollution, 26-27 E.R., 169 Ernst and Young, ninety three Esquire, forty four Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 exotic dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 trend field, xi Adbusters critique of, three one uncoolingof, 131, 175-179 Index 241 quickly foodstuff, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, 94 Feldstein, Martin, 209 feminism, xi, one 17-1 18 struggle-or- flight response, 15 film commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 "flaming," forty four food items, 78-80 chemical additives in, 13, 78-79 cigarette organization possession of, 151 see also quickly food "Forests Forever," 30-31 Four Arguments for the Elimination of Television (Mander), 15 Fox Tv, 70 "framing," 44-45 France, xvi, 102,186,213 Frank, Tom, 114 cost-free speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (shop), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), ninety Germany, 89, ninety Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 international economy, 71, 85-96 as doomsday meme, 124 expansionist vs.



6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 magazine and web page of, 3 1 tv campaigns of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 site of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), 1 15 advertisers, media electric power of, 33-35 advertising, 18-21, 22-23, 24, 1 19, 166, 167, one hundred seventy five subvertising and, 131-132, 133-134 television prices for, 184 Advertising Age, 22, 176 "advertrocities," 22-23 Alabama, onlineadultchatrooms.com 155, 160-161 Albania, 90-92, ninety four alcoholism, 9, 10 Allen, Woody, 22, fifty two Alternative Economics Committee, 208 ambient sounds, 13-14 America™, 146,215 amazing and, 113-114 corporate manage of, xii-xiii world-wide influence of, xiv uncooling of, xvi-xvii unofficial record of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, end of, 59-63 American Medical Association ( AMA), 188 America's Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 "Anarchy in the U.K.," one hundred anger, xv, 12, 139 "anti-language," 2 1 antitrust legislation and lawsuits, 67, 193 anxiety, 9 Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian "tiger" economies, 94 Asphalt Nation (Holtz), eighty two Australia, 20,21 authenticity, "kidnapping" of, one hundred and one vehicle business, 82-83 "Autosaurus" tv campaign, 31, 126 Ayres, Robert, 88 Babette's Feast, 79-80 "bads," 89 Baffler, 114 bank charters, 67 banking companies, disputes with, 148 Banks, Ferdinand, ninety Barings Bank, 93 Barnes & Noble, 34 "batwing disorder," 75 Baudrillard, Jean, 40 Beatles, one zero one Beattie, Ann, 44-45 Beatty, Jennifer, 70 "lovely functions," 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, twenty 238 Index Berisha, Sali, ninety two Bertelsmann, 186 Bestfoods, 20 Beverly Hills Bar Association, 197 bicycles, bike lanes, 179, one hundred eighty Big Enemies, 105 Bill of Rights, 68 bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, twenty five Black Friday, 94 Black Monday, 93, 94 "black shakes," 24 Blanton, Brad, 143 human body picture, 12, 73-74, seventy five Boeing, 79 Bonn, 213 Borderline Personality Disorder, 9 boredom, one hundred and five Boston, Mass., 193 Boston Tea Party, 66 bovine progress hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 mind, one 16 brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 "breaking the outdated syntax," 107 Brennan, William J., 160 British Columbia, 30-3 one British East India Company, 66 British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, ninety bulimia, 73 Bunkyo University, 157 "Buy Nothing Day," 32, 33, 62, 95, 1 32, a hundred and seventy Byrne, David, fifty two CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, shopper, see consumer capitalism Cargill, 172 Carnegie Mellon University, forty six Carpenter, Edmund, 45 vehicles, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 "cashing out," 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, 1 19 Center for Psychology and Social Change, six Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, fifteen chat groups, on Internet, 43-44 Chicago, University of, 209 children, television's consequences on, 3-4, twelve China, 94, 115, 192,211 Christianity, 212 Christie, Linford, twenty Chronic Fatigue Syndrome, nine Chrysler, 35 cigarette companies, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens' groups, 134-135 civil disobedience, xv civil rights movement, xi, 155, 21 1 Civil War, U.S., 67-68, 69 Clinton, Bill, 192 Clockwork Orange, A, 1 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, 52 Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 "Coke Day," 70 Coleman, Ronald, 89 college university student apathy, 1 fifteen "commodity indication worth," forty communism, one hundred forty Condon, Richard, 40 confronting firms, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 consumer capitalism, xvi, 106, a hundred and forty cartoon about, 36 as cult, 51-57 diminished anticipations and, 51-52 flavor fading from, 212 programming of consumers in, 37-41 uncoolingof, 169-172 unethical mother nature of, xv interesting, 38,63, 106,212,215 company manufacture of, xiii cynicism and, xv-xvi definitions of, 1 13-1 fourteen as world-wide phenomenon, xiv see also uncooling corporate trusts, 69 firms, 73-83 evolution of, 66-71 grounding of, 157-163 lawful "personhood" of, 68-69, 124, 157, 161 authorized accountability of, 158-160 political and cultural electricity of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing management from, 145-155 social agreement concerning shoppers and, 76-78 "corrections," in inventory market, 93 cortex of mind, 116 Cosio d'Arroscia, 100 Costanza, Robert, 206 Council for Tobacco Research, a hundred and sixty criminal offense prices, sixty CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, buyer capitalism and, 51-57 society: company regulate of, xiii, xvii excellence and, 113 world wide homogenization of, 25-26 lateral vs.



And then we hold the networks' feet to the fireplace." Grossman is proof that a committed specific can climb the lad- der of real truth, but his dilemma details to a disturbing absence of democracy at the heart of our mass media. Nor is Tv violence the only issue too taboo for the networks to contact. Think of Tv habit, arguably North America's selection just one mental well being challenge. Or unsustainable overconsumption by the affluent people today of the First World. When is the last time you observed a network show (or a citizen-developed advocacy advertisement) on these topics? Here's the point: The suggestions, expressions and concerns of personal citizens no extended make a difference pretty much. Culture isn't made from the bot- tom up by the people anymore - it is really fed to us leading-down by corpora- tions. Under current situations, serious discussion is unattainable. Real democracy is not possible. Real change is unattainable. Media Carta is a media reform motion to choose again the cultural electrical power to which all citizens are entitled - to reclaim our airwaves and 190 Culture Jam the relaxation of our mental atmosphere so that we can get started telling our personal tales and understand how to converse to every single other all over again. Occasionally, we get a glimpse of how this new paradigm may well do the job. In December 1996, the worst snowstorm in a century hit the Pacific Northwest. In Victoria, British Columbia, residence to Canada's mildest local climate (think Seattle with 50 % the rain), 5 feet of snow fell. A dead relaxed settled about the paralyzed metropolis. Victoria was about as ready for this as Troy was for the Greeks. The town had only a pair of snow- plows. For times, no automobiles moved. People ended up trapped in their properties. Virtually no shops were being open up simply because the workforce couldn't get to get the job done. The courageous ventured out, pulling provides on sleds. A metropolis of 300,000 was primarily plunged again to pre-Industrial Revolution days. I mention this mainly because a intriguing media tale grew out of that storm. What occurred at a regional radio station named CFAX emerged as an case in point of the possible use (and prolonged-neglected past use) of community airwaves as a democratic medium. A few of CFAX workforce who experienced been marooned in the creating by the snow determined to open up up a type of jungle telegraph of emergency information and facts. Any citizens who could trudge to the station were set on the air, to convey to the town what they had observed out there: some- a person necessary enable in conserving a greenhouse on the Island Highway. An aged pair was stranded and in difficulty on Pandora Avenue. A family har- dull two dozen refugee motorists in Fernwood was working out of foodstuff. Soon every person realized that CFAX (and, to a lesser extent, the Inter- net) was the source of breaking information, delivered by unique sets of eyes and ears. Every newscast contained information important to some- 1. Every broadcast, in the widest possible perception, served the community interest. It struck a lot of Victorians that this was the way the environment was meant to function. The non-public voices that arrived in excess of the Victoria air- waves could not have been broadcasting-school clean, but they rang with the clarity of the true. They weren't flacking some tale that com- mercial passions needed to propagate. They had one thing to explain to and Media Carta 191 nothing at all to offer. The citizens responded. Isolated people today abruptly felt portion of the larger sized chain in the Buddhist feeling, everyone grew to become enlightened. The CFAX situation is of course a distinctive one particular - you couldn't repeat it, would not want to repeat it, on a countrywide scale. But it does include the essence of what we're seeking to reclaim right here. Victorians under no circumstances felt additional section of a neighborhood than they did all through that storm, when, for a brief time, the media fulfilled a social agenda and everyone's two cents have been welcome and equal. I ponder how a lot of of people individuals, when the snow experienced melted and their life experienced returned to typical and the business pap was back on the air, looked at radio - or media in common - differently. I surprise if any of them imagined, This is the way our mass media could be if they experienced taken a different evolutionary fork in the road. I instructed the CFAX tale to a mate of mine who performs devil's advocate to quite a few of my ideas. "So what is your issue?



When a jury sees the unassailable proof, we have gained." Grossman imagines a team of people today who have already been victimized in a substantial-profile incident like the one in Jonesboro banding with each other and launching an motion that simply can not be overlooked. "Parents of the shooter and the mothers and fathers of the victims have to both agree that a person of the criminals below is the Tv networks. You do have your rights, but you are not able to diminish their rights in buy to enforce yours." I told him I considered my correct to speak out on Tv was relatively essential, provided that these are public airwaves that legally belong to absolutely everyone. "I imagine which is a fiction," he said. "The air might belong to you, but not the studios and broadcasting amenities of ABC. " I placed a connect with to an additional law firm, this time a higher-profile Los Angeles media lawyer and previous president of the Beverly Hills Bar Association, who turned out to be similarly circumspect. "Networks have the suitable to good quality manage," he reported. "They have a appropriate to say, 'We will never have a information that would be offen- sive to the other sponsors, due to the fact we really don't want to eliminate people sponsors.'" That's the way it all boils down: The broadcaster's suitable to operate a commercial small business stands in direct opposition to my proper to freedom of speech. I was on the lookout for an advocate who considered that my lead to - the induce of the people - experienced at minimum equal benefit. The Beverly Hills attorney gave me the quantity of an additional attorney to try, and he cordially hung up. The hunt for the First Amendment grail continues. Only the vigilant can preserve their liberties, and only all those who are consistently and intelligently on the place can hope to govern them selves efficiently by democratic treatments. A soci- ety, most of whose associates devote a great offer of their time not on the place, not in this article and now in the calculable long run, but somewhere else, in the irrelevant other worlds of activity and cleaning soap 198 Culture Jam opera, of mythology and metaphysical fantasy, will discover it difficult to resist the encroachments of those people who would manipulate and control it. Aldous Huxley was on the mark in the foreword of his revised 1946 version of Brave New World, which most likely extra than any other work of twentieth-century fiction predicted the psychological weather of our wired age. One can attract an easy parallel among "soma" - the enjoyment drug issued to citizens of Brave New World - and the mass media as we know them right now. Both continue to keep the masses tranquilized and pacified, and keep the social buy. Both chase out motive in favor of entertain- ments and disjointed imagined. Both encourage uniformity of conduct. Both devalue the previous in favor of sensory pleasures now. Unlike the people in Orwell's 1984, who resent getting managed by Big Brother but sense powerless to resist, residents of Huxley's realm will- ingly take part in their manipulation. They happily just take soma. They're in the loop, and, by God, they adore it. The pursuit of happiness turns into its own end - there is limitless use, totally free sex and best temper administration. The persons are enraptured. They think they are living in Utopia. Only you, the reader (and a few of "imperfect" characters in the guide who someway ended up with real personalities) know it truly is Dystopia. It's a hell that can only be identified by these outside the sys- tem. Our possess dystopia, too, can only be detected from the outdoors - by "outsiders" who for some strange purpose did not check out much too a great deal Tv when they were being young who go through a couple of fantastic publications, achieved a handful of superior persons, put in some time residing in other cultures, and by some fortunate twist of destiny were being not seduced by The Dream and recruited into the con- sumer cult of the insatiables. Although most of us are however trapped in the cult, our style for soma is souring. Through the haze of manufactured contentment, we are acknowledging that we have to prevent the present, that our only escape is to halt the move of soma, to break the conversation cartel's monopoly on the produc- tion of this means. Media Carta 199 Media Carta is the great human-rights struggle of our data age - a great personalized, mental, social, cultural and authorized exam. The infrastructure for this battle is currently in put. Culture jammers about the globe are preparing for the showdown. In the early decades of the new millennium, we will spearhead a media reform motion to enshrine the appropriate to converse as a essential human ideal in the constitutions of all totally free nations and in the Universal Declaration of Human Rights. We will help save the most treasured of all our natural sources: the peace and clarity of our individual minds. REDEFINING Progress Fifteen hundred eminent experts, including the vast majority of all residing Nobel Prizewinners, signed a Warning to Humanity in 1992, and fifty- eight earth academies of science produced a comparable document in 1994, warning that the human experiment on Planet Earth is veering out of command. Population development, overconsumption, inappropriate techno- logical applications and relentless economic enlargement are destroying the existence-assistance systems on which our potential depends. Meanwhile, unusually, our politicians, economists and enterprise leaders are putting on banana grins. "We're escalating," they beam. "We're putting up a lot more factories, advertising more merchandise, making a lot more wealth than ever prior to in the historical past of mankind." Never-ending substance growth is the cornerstone of our current financial procedure. There's no these kinds of thing as a zero-expansion design within its framework. In simple fact, practically nothing considerably but content development genuinely mat- ters, economists have decreed. And yet, consistent advancement inside of finite terrain is the ideology of the most cancers mobile. It's insanity. It's a insanity propagated 20-4 hrs a day by the corporate-controlled mass media, which are structurally 202 Culture Jam incapable of featuring us the root-lead to analyses of our latest predica- ment. So we're caught seeking to reconcile potent mixed messages. For most of us the economic climate continues to be a mysterious abstract process. As with our microwave oven, we really don't know how it will work and we you should not seriously want to know. We just hold pushing buttons and scorching dinners maintain com- ing out. We assume of marketplaces getting their individual rules that we break at our peril. And we consider that economists are realized researchers who, with their arcane but irrefutable logic, are by some means controlling the whole affair. The reality is that we have handed our ecological and financial very well-becoming in excess of to an elite group of expert policymakers who have, at greatest, only a vague concept of what they are accomplishing. Their "scientifi- cally" managed cycles of "progress" and consumption are wiping out the pure globe, even though if you set it to them that way, they would deny it. Their idea of "development" is to sell off the planet's irreplaceable natural cash and connect with it money - even though they would deny that much too. Is there a way out of this social lure - this disaster of which means? The economics occupation will not likely confess its designs are flawed. First World customers keep on being blissfully unaware of the havoc wrought by their existence. The industrial broadcast media will not likely promote airtime for citizen-produced wake-up phone calls. Governments refuse to acknowledge the astronomical ecological debt we have currently accrued to long run gen- erations. Most everybody is in denial. Deep down, we all "know" the world is dying, but no person desires to converse about it. Of program there are techniques to get the dialogue heading - strategies for jamming the global economic climate back again on to a sustainable path. First, we eliminate all the economists (figuratively talking). We show that even with the practically religious deference society extends to them, they aren't untouchable. We challenge their authority, dilemma their creden- tials. We launch a worldwide media marketing campaign to discredit them. We show how their economic styles are essentially flawed. We reveal their "science" as a harmful pseudoscience. We ridicule them on Tv. We enlist our personal, equally embellished ecological economists to discussion them Redefining Progress 203 level for position. We pop up in unpredicted locations like on the community busi- ness information, on commercial breaks during the midnight film and ran- domly on countrywide primary time. At the exact time, we lay a lure for the G-7 leaders. Our marketing campaign paints them as Lear-like figures, deluded kings unaware of the problems their deepening insanity is carrying out. We need to know why the problem of overconsumption in the First World is not even on their agenda. In the months foremost up to their annually summit meeting, we invest in radio and Tv spots on stations all-around the entire world that dare our leaders to reply the Big Question: "Is Economic 'Progress' Killing the Planet?