What Is SEO
4. SEO vs SEM: What’s the difference? Both give brands visibility on the search engine. Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search. Make sure to use synonyms and variations of your target keyword throughout your content. This Free Website Audit Tool will guide you on how to optimize your page for a target keyword by observing page level and technical SEO factors like page speed, title and description tags, images (size, title, alt attributes), social sharing, internal and external links on the page, as well as a domain analysis. When most people say things like "content is king", they’re talking about the type of insanely useful content that gets published on blogs. But if you want a quick overview, Pogosticking is when users bounce around the search results to find something that helps them. Additionally, brands can use them together to appear multiple times on the SERP or to guard against competitors.
Now we have an understanding of what they each mean, let’s consider the differences between them. If your site runs on WordPress, I highly recommend using the Yoast SEO plugin. If your site is SEO-friendly, then you can rank for hundreds (and sometimes thousands) of different keywords. And publishing yet another "10 Tips for Weight Loss" post isn’t going to push anyone to link to you. For example, if someone is writing a blog post and includes a link to a blog post you’ve written, they’re signaling to Google that your content is relevant to a particular keyword or topic. That way, my content stood out from most other SEO strategy posts that left out key details. Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the "best" result. In the early days of Google, you did not have to do much to rank high, but with constant search engine algorithm improvements, good SEO (and SEO skills and knowledge) have grown in importance.
SEM utilizes a Keyword Planner tool provided by the search engine ad platforms, containing information about keyword search volume and competition. In most cases, when people think "search engine optimization", they think "Google SEO". So: SEM and SEO are both forms of search marketing with a similar end goal, but they work differently. Let’s explore each in more detail now, starting with SEO. That way, people can learn more about topics that you cover in your article… Keyword tools can help you figure out how many people search for each keyword and how difficult it will be to rank on the first page of Google for that term. SEM (search engine marketing) is the process of paying search engines to show the website on the Search Engine Result Pages (SERPs) when people are searching for magic socks. That’s not to say this process is easy. For example, let’s say that you search for "Paleo Diet". But let’s say that you want to make a chicken curry at some. You also have keywords your target audience uses when they’re not specifically looking for what you sell (Informational Keywords). SEM (or Search Engine Marketing) is a paid method of driving traffic, such as buying ads against target keyword searches.
SEM and SEO can be used together to build a brand and guard against the competition. Well, that page is going to rank highly on the "usefulness scale". Considering that the first result in Google gets around 20% of all clicks, that’s 22,000 visitors to your website each month if you show up at the top. It’s simple: Google wants to be 100% confident that the content in the search results can be trusted. Images are much more visually engaging than an article that’s 100% text. To stand out, businesses have to optimize their websites through SEO to rank higher than their competition. Brands running both tactics implement continuous improvements to beat competition. Both require continuous iteration. Both SEO and SEM results are based on the relevance of the ranked pages to the users’ keywords. As such, keyword research is vital in both. There are a million and one keyword research tools out there.
